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Private
Healthcare Facilities
Today India becomes the source for
products and services in our day to day life may be
an IT, Engineering, to Telecom and health. According
to a study by McKinsey and the Confederation of Indian
Industry, medical tourism in India could become a
$1 billion business by 2012. The report predicts that:
"By 2012, if medical tourism were to reach 25
per cent of revenues of private up-market players,
up to 2,297,794,117 USD will be added to the revenues
of these players". The Indian government predicts
that India's $17-billion-a-year health-care industry
could grow 13 per cent in each of the next six years,
boosted by medical tourism, which industry watchers
say is growing at 30 per cent annually.
Price advantage is a major selling
point. The slogan, thus is, “First
World treatment” at “Third
World prices”. The cost differential
across the board is huge: only a tenth and sometimes
even a sixteenth of the cost in the West. Open-heart
surgery could cost up to $70,000 in Britain and up
to $150,000 in the US; in India's best hospitals it
could cost between $9,000 and $11,000. Knee surgery
(on both knees) costs 350,000 rupees ($7,700) in India;
in Britain this costs £10,000 ($16,950), more
than twice as much. Dental, eye and cosmetic surgeries
in Western countries cost three to four times as much
as in India.
For long promoted for its cultural
and scenic beauty, India is now being put up on international
map as a heaven for those seeking quality and affordable
healthcare. Analysts say that as many as 150,000 medical
tourists came to India in 2004. As Indian corporate
hospitals are on par, if not better than the best
hospitals in Thailand, Singapore, etc there is scope
for improvement, and the country is becoming a preferred
medical destination. In addition to the increasingly
top class medical care, a big draw for foreign patients
is also the very minimal or hardly any waitlist as
is common in European or American hospitals.
Leisure Tourism is already very
much in demand in India as the country offers diverse
cultural and scenic beauty. India has almost all sort
of destinations like high mountains, vast deserts,
scenic beaches, historical monuments, religious temples
etc. Known for its hospitality for tourists, the county
has opened doors to welcome with the same hospitality
for medical patients / service seekers
Over the past years substantial
investment has been made in India's Private Healthcare
Sector, in excess of 100 million USD. Specialist private
hospitals with expert and dedicated staff, combined
with the state of the art equipment have been set
in many of India's major cities to meet the needs
of the country's increasingly affluent middle class
comprised of about 200 million people. Private Healthcare
costs in India are a fraction of those in the Western
World including UK, USA and Canada. India's private
hospitals have two patient categories, (i) deluxe
amenities and (ii) subsidised. International patients
are cared for in the deluxe category, thus do not
utilize resources available for the subsidised category.
On the contrary, revenues from International patients
contribute towards the subsidised services. Within
this deluxe category a superior service, in terms
of comfort, catering and entertainment is easily tailored,
for example air conditioned, en-suite private , a
great choice of western menus, satellite television,
provisions of English newspapers etc...
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